What is Keyword Research
A keyword analysis is an art and science that is exposed, which is likely to use your keywords in Google or other search engines. In this blog, I will show you step keyword research where marketers turn for higher rankings and more traffic. And today you’re gonna learn exactly how to find the best keywords for your business. Keep reading.
When I first got started with SEO my approach to keyword research was a total mess. No wonder most of the keywords I found were insanely competitive. let’s dive right in the step number one of this process which is to identify your customer persona this is a step that most people skip and it hurts them.
Wow, what was that so what is identifying your customer persona actually meant let me explain with an example my site sells? SEO training products to small and medium sized businesses most people in my position would open up a Keyword research tool and type in things like SEO training and SEO courses into the tool what’s the problem with this approach first off like I mentioned before your competition is doing the exact same thing which means you’re going to run into the exact same set of Keywords as your competitors but more important than that this approach ignores a very important fact about your customer is that fact is this your customer spends 99 percent of their time.
Online not searching for what you sell in other words if you only target your customer when they search for the exact thing you sell you’re missing out on hundreds of other opportunities to get I front of them for example in my case I noticed that most of my customers were SEO agencies so I went to forums and online communities where SEO agency owners tended to hang out that way.
I could see what my target cost I search for when he wasn’t searching for SEO training and I discovered that there are dozens of keywords that my target customers typed into Google that were related to my products but had nothing to do with SEO training keywords like on-page SEO list building how to get more traffic and SEO tools and because I target these keywords I get my business in front of thousands of my target customers every single day and when my target customers are ready to buy.
I’m the first person that comes to mind that’s the powers of doing Keyword research based on your customers persona and all you need to do for this step is say my customers are A for example if you want an online flower shop you might say my customer is a bride getting ready for her upcoming wedding how it was easy right now that you’ve identified your customer persona it’s time to find topics that your customer is interested in which leads us to the next step.
it's simple go to where your target customer hangs out online then look for topics that they tend to discuss seriously that's it for example in my case my customers tend to hang out at marketing focused communities like inbound org in growth hackers calm in your case your target customer may hang out in places like Pinterest Reddit YouTube industry blogs and niche forums once you've identified where your target customer hangs out it's time to keep an eye out for topics that are important to them for example in my case I notice that link building was one of the most popular topics in the online communities that my audience spent time on so I wrote down link building as a topic and it kept digging.
until I found at least five topics that might our customers talked about in online communities now that you have at least five topics it's time to drill down into finding keywords here my four favorite tactics are finding untapped keywords that your competition doesn't know about first we have Google Suggest to use this strategy just head over to google and type your topic into the search field but don't press Enter instead take a look at the queue words that google suggest for you these are usually awesome long tail keywords that you can go after as a quick pro tip try putting a few spaces before your keyword this will show you a completely different set of keyword ideas next up.
We have Quora com is a massive community of people that ask and answer questions on every topic Under the Sun all you need to do is search for your topic in Cora and see which keywords tend to show up or next tactic for finding keywords is to use Reddit. Let Cora Reddit is a massive community of people that discuss every topic Under the Sun from pets to politics to use.
Write for keyword research simply head over to Reddit in search for your topic when you find a thread on your topic keep an eye out for words and phrases that tend to come up, again and again, these make awesome keyword ideas next up.
we have Google's searches related to feature to use this feature simply type your topic into Google then scroll to the bottom of the results Google then show you other searches that are related to the keyword you just put in these are usually excellent long tail keywords that you can target with your content finally.
we have Wikipedia what another site has in-depth articles for topics like mall walking the lingerie football league and yes the five-second rule to use Wikipedia for keyword research just head over to Wikipedia and type in your topic then take a look at the other entries that that article links to these are usually closely related topics and even potential keywords themselves also make sure to check out the table of contents for that entry again these are usually keywords that are closely tied to your topic the Keywords.
Google if you search for your keyword and see lots of AdWords ads it means that people are chomping at the bit to bring those searchers to their site ok now it's time for our last step which is to look at each.
I recommend one last bonus step now this step is completely optional but in my experience it helps you find the absolute best keywords for your business and that step is to look at your keywords growth in Google Trends for example let's say that you found two keywords that have similar search volume and commercial intent and you don't know which one to pick but when you look at Google Trends you notice that one keyword is growing in popularity and the other is dropping like a stone obviously you'd want to go with the keyword that's growing a couple until I looked at Google Trends that's when I noticed that searches for the Google Keyword planner were skyrocketing while searches for the Google Keyword tool were steadily dropping so I decided to go with the Google Keyword planner.
I now rank in the top five for that keyword and it's a keyword that's growing in popularity every day ok so that's all there is to my step keyword research. if you follow this you should have a handful of excellent keywords that you can use and once you have those it's a matter of creating landing pages and content optimize.
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